Incredible Words

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it’s important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it’s up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over. 4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don’t want to take the time to write one, you could ask other writers permission to use their articles. 5. Hold free online classes or seminars. They could be held in your web site’s chat room. The idea of “live” information will definitely entice people to visit your web site. You will become known as an expert on the topic. 6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results. 7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. 8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience. 9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive. 10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

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Send releases to free PR services. There are several services that will distribute your PR releases at no cost. Two that I like are PR Free (Prfree.com) and PR Leap (prleap.com). All you need to do to use these services is register and add your releases. They will check to make sure your releases are well written with no typos, etc., so make sure thry are “clean” before submitting them. Naturally, there are no guarantees that any of your releases will get picked up. But, if just one of them does get picked up by s large publication, you’re still way ahead of the game.

Join a newsgroup and start posting. Find and join a newsgroup (or groups) that matches the content of your web site. For example, if your site is all about travel to Costa Rica, find newsgroups about Costa Rica, Central America of just travel. Monitor these groups for a week and you’ll see what issues are being discussed the most. Then, you can start posting to the group with information that will be of interest to their members and that carry subtle references to your web site.

Find blogs you can post to. Search for blogs on the same subject as your web site — or at least related subjects. You can add posts or comments to these blogs periodically, again with subtle references to your web site.

Start your own blog. You can start a blog on the same subject as your web site. You can build a blog free at www.blogger. com. You will need to post to your blog on a regular basis to keep the content fresh. It doesn’t hurt to be controversial, either, as this tends to draw posts from others.

Add an RSS icon to your site. RSS (Really Simple Syndication) is a new way to get content on your web site automatically sent to “subscribers.” You will need to add an RSS icon (or button) to your site. People can then add a feed from your site to their RSS readers. To learn more about RSS and how to do this, I recommend you go to Wikipedia http://en.wikipedia.org/wiki/RSS_(protocol) for more information. You might also want to download an RSS reader (www.rssreader.com) for your own use, so you can aggregate news from other web sites.

Like anything else worthwhile, getting free publicity for your web site takes time and effort, but you can’t beat the price.

Here’s something else that’s free. It’s a new technology called HD Radio that enables AM and FM radio stations to broadcast their programs digitally. This is a tremendous technological leap from today’s familiar analog broadcasts. These digital broadcasts provide listeners with radically improved audio quality, more radio channels through multicasting, and new data services. To learn more about this amazing new technology, just go my Web site, http://www.hd-radio-home.com, to get all the buzz.

Douglas Hanna is a retired marketing executive and the author of numerous articles on HD radio, the Internet and family finances.

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It appears that most webmasters have come from the world of advertising. Their website content emphasizes “marketing and promotion”. Just to prove my point, do a Google search on “marketing promotion”. As I write, Google comes up with “about 5,910,000″ entries. Gosh imagine the good fortune of a listing on page one! Of course, the number of entries for “marketing promotion” gets shadowed by “sex” which provides you with “about 192,000,000″. It’s not money and sex; it’s sex and money.

Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in ‘96 (that’s 1996) or so when teaching such concepts made them successful because aspiring webmasters wanted the information. Someone asked me recently if Cory Rudll’s two volume manual collects dust on my desk. Chagrined, I acknowledge, “sitting just to the right of my keyboard” (been there for two years). Then I think of all the other manuals, ebooks purchased to vault my Internet marketing skills.

What then gets you the income so many claim to make? You’ve read the ads, “so and so made $55,000 in one month” and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you must have to succeed. Well, hold off. Maybe you just don’t need to enter that credit card number.

Here are 5 considerations to ponder before thinking about income from your website.

Purpose: Never gave much credence to business plans; however, you can’t get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write the not so relevant ideas too; who knows they might turn out to be the most important expression of your brainstorming. A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost’s article, http://www.echievements.com/articles/2507, “8 Steps to Creating a Simple Business Plan….” provides a “how to” outline.

Persistence: No matter what the hype reads, this takes persistence. Perhaps the only emotion that separates the successful from the no so successful comes down to persistence. Calvin Coolidge’s (1872 - 1933) viewpoint may be worth memorizing. “Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘Press On’ has solved and always will solve the problems of the human race. Kevin Sinclair’s article, http://www.echievements.com/articles/2508, “Persistence - The Magic Key To Success” inspires you to continue. Also, if you’ve never read Russell Conwell’s “Acres of Diamonds”, it’s a classic worth reading.

Preparation: “There are no secrets to success. It is the result of preparation, hard work, and learning from failure,” says Colin Powell. Well, historians will assess the current geopolitical “learning from failure”. However, every endeavor requires preparation. Ever watch a chef work? Every summer I work a weekend at a camp which serves 250 men seven meals. Doesn’t sound like much until I observed the chef arrives to work at 3AM. I would get there at 4:15AM in order to dice, chop, stir, and pour in preparation for the next meal. When meals get served, few understand the amount of “prep work” that preceded the meal. No one sees you doing it; it just has to be done. Judy Collins provides clear guidelines on “Ten Steps To Prepare Yourself for Online Marketing” http://www.echievements.com/articles/2509.

Probabilities: As this article is written, the banter of presidential poll interpretation continues. Everyone has an opinion, and every pole a changing nuance. However, reading polls provides some lessons on reading the probabilities of website traffic. Most of us read the primary poll results rather than referring to the “internal tracking polls”. Same may hold true when reading website traffic: we look at the number of visits without reading the “internal tracking”. Travis Reeder provides detailed explanations and reasons for digging deeper into the numbers in his article, http://entrepreneurs.about.com/cs/marketing/a/visitortracking.htm “How (and Why) to Read Your Web Statistics and Analytics” If you do not track visitors, I recommend http://awstats.sourceforge.net/ AWstats. “AWStats is a free powerful and featureful (sic) tool that generates advanced web, ftp or mail server statistics, graphically.” “A reasonable probability is the only certainty,” writes E.W. Howe. So what probabilities do you have for succeeding and how do you measure them?

Personality: Ever converse with someone knowing that person was not “there”? Many websites give the same impression. What does this webmaster think? What matters to them? What message do they want conveyed? One source of information for news and other resources is Yahoo. Yahoo allows you to personalize your page using my.yahoo.com. I think it takes more effort to insert your personality into your work, to evidence your opinions and world view on a website. Every website page represents you implicitly or explicitly. What matters to you should be evident on your website, and your website should represent your values. Little seems to be written about this subject. Terri Seymour’s article, http://www.echievements.com/articles/1296 “The Power of Personality” provides some further insights. Bob Baker’s book, Poor Richard’s Branding Yourself Online provides substantive help. Oscar Wilde’s observation that “Most people are other people. Their thoughts are someone else’s opinions, their lives a mimicry, their passions a quotation” deserves a webmaster’s attention.

As with all enterprise, Internet endeavors involve you with something that does not happen overnight. As with all worthy efforts, it requires a purpose clearly defined, a persistence resolutely affirmed, and a daily preparation involving your complete personality. You must remain passionately focused on the belief that you add value to this incredible enterprise known as the Internet.

About The Author

Ray Randall serves clients as a registered investment advisor with his firm, Ethos Advisory Services, Essex, Massachusetts http://www.ethosadvisory.com. He has wide experience within the financial services industry, writes a weekly newsletter for Ethos Advisory Services, and coordinates the developments at Echievements . Ray holds a Masters Degree from Gordon-Conwell Theological Seminary, Hamilton, MA. You may email him or call (877-895-3756).

rayrandall@echievements.com

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I know what you’re thinking, oh great another article about generating traffic to my website. Well it is important for your website to have traffic. It makes absolutely no sense to have the most informative website in the world that no one knows about. This article lists ten low cost ways to generate traffic to your website. Enjoy.

1. Trade links with sites that have high ranking and content similar to yours.

While visitors are important, targeted visitors are really important. If your site is about dogs, it would be silly to trade links with a site that is for people who hate dogs. That would be counterproductive and just does not make sense. No, in order for your link trade to work, it should be with a site that covers the same topic that your website covers.

2. Publish a blog.

I really do not have time to go into all of the benefits of a blog in this article. Just understand that search engines love them and that other bloggers link to other bloggers frequently.

3. Publish your own newsletter.

Now I know what you’re thinking, publish a newsletter? That sounds like a lot of work. Well yes it is, but if you write your newsletter about something you’re interested in, it won’t really seem like work at all. Can’t write your way out of a paper bag? Don’t worry about that, there are lots of places online where you can get free content on a regular basis. Just go to your favorite search engine and type in article directory and you will be amazed at the number of results that come up.

4. Offer some free content relevant to your subject matter.

People love freebies. Make sure that your content is of good quality and related to your subject material. It would also be nice if you required the visitor to leave an email address before receiving the freebie, that way you can build your list that much quicker.

5. Swap ads with other ezine publishers.

Find ezines that match your topic and offer to swap ads with the publisher. Many publishers will agree to this type of arrangement for a short period of time, especially if it is something of value to their subscribers.

6. Participate in online forums

7. Publish your url on everything you distribute (books, business cards, brochures, etc.)

8. Study everything you can about generating traffic.

This is extremely important since the Internet changes minute by minute. Subscribe to ezines, read ebooks, read the forums. All of these sources will help you stay current on the latest Internet trends.

9. Ask successful Internet marketers as many questions as you can think of.

Many Internet marketers want to help you to succeed, especially if you are one of their affiliates. If they help you succeed, they succeed. Remember, the only dumb question is the unasked question.

10. When you see a good idea, use it.

This should almost go without saying, but if you see a great idea, that you can easily implement while doing your research then by all means use it. That is why you are doing all of this research in the first place, right?

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Getting traffic to your Web Site can be very difficult and expensive indeed

However…. There are several ways to promote your website for free online. Here are 10 highly effective techniques you can start using right now.

1. Write articles or free reports for other webmasters to publish and put your website address in the by-line. If you can write good content, your articles will be published and a lot of readers who like your article will start using your website.

2. Arrange Joint Venture partnership with Webmasters and List owners.

3. Add your ad or website address to your own email signature. Thus, each time you send an email, you’ll promote your own website.

4. Start exchanging Links with Other Webmasters. This is another very effective strategy to generate targeted traffic to your website free of cost.It involves contacting other webmasters for a probable link exchange partnership.

5. Add a blog to your site and Ping weblogs.com and the other search engines. Pinging your blogs to the search engines is the fastest and surest way to get the search engine robots to visit your blog and attract a number of new visitors to your web site regularly.

6. Submit your blog address to different blog search sites and directories. You can submit your blog’s URL to websites such as Technorati, Daypop, Popdex and Blogdex.

7. Start creating RSS feeds for your site and submit the feed URLs to the major RSS feed directories online.

8. Become an active commenter. Try to leave your comments on the blogs that you visit regularly. Most of the comment systems also provide a way for you to leave a link back to your blog or website which begs a visit at the very least.

9. If you decide to have anything printed up, give your web address on it. You can print your URL on business cards, leaflets, stickers, etc.

10. Add your own web address to your forum profile signature. Each time you post or respond to questions, your ad will be displayed. If you can post good and useful content in forums, people who go through your threads will also certainly check out your website.

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Ok so you have a website you have just created and now you’re wondering why there are no sales coming in. Where is the “Targeted Traffic” you ask yourself? Well the reason you’re not getting visitors to your website is because you’re not actually promoting the website.

If you think that by building websites one after the other then the traffic will magically appear it just doesn’t work like that as there are millions of other sites competing with you for the same traffic. It is a fierce world on the net, no matter where you look everyone is trying to get traffic to their websites so they can increase there sales.

The one major way to get “Targeted Traffic” is by writing a well researched article which provides valuable information, once you write an article that is well written your articles will be sought after by newsletter publishers, magazines, ezines, and people who want to display your articles on their websites so they can offer their readers valuable content.

Once you have written a quality article you can then submit it to ezine & article directories, (just search Google for them) where people are activity looking for content to offer to their readers. A well written article has the potential to bring in thousands of targeted visitors to any one of your websites.

If you can write quality articles and submit them to the article directories, you will definitely get “Targeted Traffic” to your websites. It is also one of the easiest things to do but can have amazing results, here are some of the things writing articles for targeted traffic can accomplish;

- Brings Targeted Visitors Who Are Looking For What You Have.
- Improves Your Search Engine Rankings.
- Builds Your Credibility.

As you can see writing & submitting articles that are high quality can bring you targeted traffic, improve your search engines rankings and makes you look like an expert.

After you have written an article you get to place a “authors bio” at the bottom of every article you write, all you need to do is write a short 2-4 line description of you & your business and then include your website url. The url will also be picked up by search engines, which will result in getting 1 way links back to your websites, which helps your site rank high, not to mention your offering quality content which the search engines love as well.

Once potential readers have read your article either on your own site or located on other peoples websites, then 9 times out of 10 they will click on your URL to get more information about you, your business, this will results in targeted traffic which is exactly what you want.

Writing articles are not difficult at all, before you consider writing though you need to research your topic so that you actually know what you’re writing about. Writing & submitting just 2 articles a week can bring in hundreds of targeted visitors to your sites.

You can also pay others to write content for you by going to sites like Elance or Scriptlance, basically you put up a short ad saying you want 10 articles written on “web design” people will then bid on doing them for you and you can pay after you have received the articles. There are hundreds of people who have had articles written on all kinds of subjects.

Now all you need to do is either write the articles yourself or get them written by others, and then submit them to the article directories, and watch all the targeted traffic flow in. I would also recommend tracking the URL in the “author’s bio” you can use an ad-tracker for this.

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It’s no secret that one of the best ways to get traffic online is to trade links with other related websites. Not only does this help you get targeted traffic, but it helps with your search engine optimization as well.

Well, there’s a right way to link exchange and a wrong way - if you want the most out of your linking, then be sure to follow these 7 steps:

1. Develop a spreadsheet file (in Excel) and create the following columns:

Website URL

E-mail

Contact Name

Website PR (we’ll talk about how to figure this out in a minute)

Contact 1

Response to Contact 1

Contact 2

Response to Contact 2

Contact 3

Response to Contact 3

2. Finding a Website’s PR.

Go to Google and download the free toolbar. This toolbar has a feature on it that will tell you the PR for any website you visit. If you plan on optimizing your website for search engines, this tool is a MUST.

3. Choosing websites to link to.

Go to any search engine and start typing in keywords for which you’d like to rank highly. Visit each website and add them to your excel file. Once you hit 50 websites, spend some time contacting them. We recommend contacting each website personally and not using any automated software (it’s very easy to see when someone uses software).

There are many programs out there that will do a mass link exchange mailing, but we strongly advise you NOT to use them (at least in the beginning). These programs can get you in a lot of trouble with SPAM laws. Also, if each email is personal, you are MUCH more likely to get a link back.

4. Write your contact email.

Make sure to address the email to someone specific. Always insert some details that you enjoyed about the site. It’s evidence that you actually visited the site and made a conscious decision to link to it.
Briefly introduce your website, and send them the URL of your link to their site. Finally, ask for a link back to your site.

TIP: Give them specific directions on how to link back to you, what keywords to use, and what URL to link to. It always helps to give them the exact HTML coding that they would need.

5. Respond to replies.

If you get an acceptance of your offer: Thank them, and add them to a separate Excel file. This will become a list of people you will constantly stay in touch with (to submit articles, free viral reports, etc.). Register the reply in your “Reply to Contact 1″ section. This way you will know NOT to send a follow-up email.

If the person rejects your offer: Add that note to your Excel file so that you don’t contact them again. A good technique is to highlight that entire row with a red highlighter so there’s no danger of a mistake.

If you get no reply: Follow step 6.

6. Send follow-up e-mails.

Wait one week to follow-up with those who have not replied. This is the second contact. In this e-mail, state that you wrote to them the prior week. Rephrase the email to keep it fresh.

Wait for replies, then repeat Step 5. Do not contact a “no-reply” website a third time unless you have a very good reason to.

7. Find more web sites.

After finishing your initial batch of 50, repeat the process for another 50. Once you begin getting incoming links, you will slowly start seeing similar “link exchange requests” coming to you. This will decrease your leg work.

There you have it - those are the 7 simple steps to starting an effective link exchanging campaign. Remember, a small percentage actually accept and respond, that’s OK. The trick to getting lots of links is to send lots of requests so make this a daily habit.

Copyright 2005 Kurma Group

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